UCAM - Universidad Católica San Antonio de Murcia is a distinguished private university established in 1996. With a proud community of over 16,000 students and around 1,000 esteemed professors, UCAM is committed to delivering excellence in education. A notable aspect of UCAM's diverse student body is that ten per cent of its students hail from an impressive 97 countries, fostering a truly international environment. Moreover, UCAM's dedication to global learning is reflected in the abundance of programs taught in English, making it a preferred destination for international students.

The World University Ranking has consistently recognized UCAM for its exceptional internationalization capacity, a testament to its commitment to providing a truly global education. UCAM boasts an extensive network of approximately 200 renowned international strategic partners, including esteemed institutions like UC Berkeley, Stanford, NTU, NUS, and Università degli Studi di Bologna. These partnerships further enrich the academic experience, offering unparalleled opportunities for students to broaden their horizons and engage in cutting-edge research and collaboration.

• 4 stars in ǪS Stars Rating System according to Ǫuacquarelli Symonds (ǪS)
• Position 151-200 in THE Europe Teaching Rankings 2019 according to Times Higher Education (THE)
• THE WUR 2023 ranks UCAM in 1001-1200th position according to Times Higher Education (THE)
• UCAM is positioned as the fourth private university in Spain according to the Best Global Universities ranking according to US News

This program aims to equip learners with marketing and branding skills for effective strategic decision making, ensuring organizational competitiveness. It utilizes an integrated approach, merging marketing theory, branding, consumer behavior, and digital communication management with practical activities. Graduates develop a strong foundation in strategic marketing, enabling them to execute interventions in professional practice. They apply analytical and problem-solving skills in marketing management, critically evaluating theoretical frameworks in strategic marketing, consumer behavior, brand management, digital marketing, market research, design, and innovation as applied to marketing.

Who Should Attend

Programs are designed for learners in both functional and general management positions. These leaders may be transitioning into new roles, looking to develop in a specific functional area, or seeking to expand their leadership skills. They may manage teams or contribute on an individual basis, managing or influencing stakeholders across an organization.

INDUSTRY

• Manufacturing
• Retail
• Utilities
• Chemicals
• Financial services
• Construction
• Health care
• Technology
• Others

MANAGEMENT LEVEL

• Senior Management
• Upper- Middle Management
• Middle Management
• Other

REGION

• Africat
• Asia
• North Africa
• Oceania

The MBA program at the UCAM is split into two stages: Level 7 and MBA Top Up.

During the Level 7 stage, students will study six subjects that cover a range of marketing topics. Successful completion of these subjects will earn students either the OTHM Level 7 Diploma in Strategic Marketing (120 credits) or the Qualifi Level 7 Diploma Strategic Marketing (120 credits) qualification, depending on their chosen pathway.

Once students have completed the Level 7 stage, they can proceed to the MBA Top Up stage. This phase involves the completion of a Consultancy Project Report of 12,000 words. The MBA Top Up phase is worth 60 credits and is awarded by the University of UCAM, Spain.

MODULES COVERED IN STAGE 01 (LEVEL 7)

Under OTHM (120 CREDITS)- 6 SUBJECTS

• Contemporary Issues and Principles of Marketing (20 credits)
• Consumer Behaviour and Market Communications (20 credits)
• Digital and Social Media Marketing (20 credits)
• Contemporary Challenges and Strategic Marketing (20 credits)
• Strategic Brand Management (20 credits)
• Marketing Research Project (20 credits)

Under Qualifi (120 CREDITS)- 6 SUBJECTS

• Contemporary Issues and Principles of Marketing
• Consumer Behaviour and Market Communications
• Digital and Social Media Marketing
• Contemporary Challenges and Strategic Marketing
• Strategic Brand Management
• Marketing Research Project

Students can choose between the OTHM and Qualifi pathways for the Level 7 phase, depending on their preference.

MODULES COVERED IN STAGE 02 (MBA TOP UP)

This stage consists of a single module 'Consultancy Project Report'. The module is designed to make a major contribution to learners' professional and Intellectual development, by enabling them to demonstrate their capacity for sustained independent thought, learning and critical reflection. 'Consultancy Project Report' should be of 12,000 words.

• For Graduates : A minimum of 2 years of relevant work experience.
• For Non-Graduates: A minimum of 5 years of relevant work experience.*
• A very small percentage of applicants are approved on the basis of Recognition of Prior Learning (RPL).

• Module assignments
• Research Proposal
• Dissertation